Helping Beginning Vloggers to Overcome Cold Start: the Perspective of Identity Construction

Beginning vloggers’ low enthusiasm for Vlog creation has garnered little consideration, even though a social media platform can highly improve user stickiness and user activity by engaging users to generate content. This paper investigates the effects of extrinsic and intrinsic motivations on Vlog creative behavior mediated by cognition and emotion based on social cognitive theory and self-discrepancy theory. The analysis of 342 questionnaire surveys shows that intrinsic motivation (social interaction and social cues presentation) positively affects identity construction and positive emotions. In contrast, extrinsic motivation (community incentives and social norms) only positively affects identity construction and does not significantly influence positive emotions. Identity construction and positive emotions further significantly affect the creative behavior of beginning vloggers. The results reveal the process of Vlog creative behavior and have important practical implications for enhancing the platform performance

Exploring the Influential Factors of Consumers’ Willingness to Purchase Fresh Agricultural Products Online: A Meta-Analysis

What are the key influential factors of consumers’ willingness to purchase fresh agricultural products online? A large number of existing studies indicate that even the same factor has significant inconsistency or even opposite conclusion. Based on this contradiction, this study uses meta-analysis and uniform effect values to analyze the existing researches, and find a more unified conclusion. The results show the degree of self-health concern, the quality, safety and price, online shopping evaluation, the consumers\u27 perceived usefulness, perceived ease of use, and perceived risk in online shopping for fresh agricultural products all have a significant impact on consumers’ online shopping willingness

Exploring Factors Influencing Showrooming Behavior in Multi-Channel Shopping: A Cognitive Appraisal Theory Perspective

Multi-channel shopping keeping consumers from changing retailers during the channel conversion process has become an important issue. Showrooming, one of the increasingly popular form of multi-channel behavior, brings different influences to retailers. This paper focuses on how to keep consumers loyal to retailer of showrooming behavior during the channel conversion process, and explore its influencing factors from the perspective of cognitive appraisal theory. Three hundred and ten questionnaires were collected to conduct empirical analysis by structural equation modeling (SEM). The empirical research results show that information availability, price comparison, and after sales service positively affect perceived fluency and perceived value, but interaction service has no significant effect on perceived fluency and perceived value, and that perceived value and perceived fluency further promote the appearance of showrooming behavior. The research results improve the existing showrooming research system, and provide suggestions for retailers on how to improve the channel characteristics to promote positive showrooming

An Analysis of the Characteristics and Evolution of China\u27s Pension Policy Based on Text Mining

With the economic and social development, China has changed from the initial demographic dividend to an aging population, and governments at all levels have introduced a series of policies to cope with the negative effects caused by the aging population. This paper collects a total of 167 pension policy documents from 2010 to 2020, and uses text mining techniques to systematically study the characteristics and evolutionary trends of pension policies in terms of issuing agencies and contents. The conclusions drawn in this paper are as follows: First, the Ministry of Civil Affairs and other departments play a major role in the formulation of pension policies. Second, the pension policies formulated by the government during the study cycle are biased toward public service aspects, and the content of medical care, investment, and pensions is mainly indirectly focused on a cyclical basis. The findings of this paper can help the government to check the gaps and improve the existing policy system, and the research methodology can help the government to make more scientific decisions